One of the most meaningful milestones in my career was introducing and championing digital sustainability as a core consideration in our design practice. While working at AFRY, I noticed that conversations around sustainability often focused on materials or branding—but rarely touched digital products. I saw an opportunity to bring a more holistic perspective to our work.

Together with a passionate team, I initiated internal talks, created workshops, and shared research on the environmental and ethical impact of digital design—from energy consumption to inclusive user flows. At first, these efforts were met with curiosity, but little urgency. Still, I stayed consistent and collaborative, tailoring the message to different stakeholders. Over time, this work became embedded in the studio’s official sustainability strategy, influencing both how we designed and how we talked about design with clients.

This experience reinforced my belief that great design isn’t just functional or beautiful—it’s responsible. And as designers, we have the power to shape not only user behavior, but industry culture. That’s the kind of impact I want to keep creating.