Local hero: Thrive store

Thrive store is located in Gothenburg and focuses on vegan and fair fashion and to help us as consumers to buy sustainable fashion. They offer brands such as People Tree, Swedish Stockings, Mud Jeans and ARMEDANGELS. My personal style is quite minimalistic but what I really like with Thrive is that they offer clothes in a range of colours, patterns and cuts. So, if you thought that was the case, you don’t only have to wear basics to have a sustainable wardrobe.

Something I didn’t know before was that their store was renovated using only ecological building principles and that it’s decorated using only recycled material. Which I think is very impressive. So, if you’re in Gothenburg or live here but haven’t visited, I can really recommend it. The staff is super friendly and it doesn’t matter if you’re just starting out on your sustainable fashion journey or have maintained it for some while, everyone is welcome and no question is too silly.

Online home: https://www.thrivestore.se/

Store: Södra Allégatan 11, 413 01 Göteborg